American Construction Benefits Group wanted to help employees get the most from their insurance policies, save them money and teach them how to stay healthy. They were concerned that the employees, primarily blue collar construction workers, would not be interested enough to take the time to watch a standard training film.

Our solution to this challenge was to keep the viewer engaged by creating a fun, appealing sports comedy web video series that they would watch in small doses on their own schedule. In addition to being entertaining, the company would offer a discount on their insurance for watching all the episodes.


Watch selections from this set of 18 health awareness videos— each are 3-5 minutes in length.